What Was Boo Boo Goo’s Actual Pitch on Shark Tank?
Kiowa and Andrew Kavovit pitched Boo Boo Goo in Season 5, on the episode built around young entrepreneurs, and asked for $100,000 in exchange for 17.5% equity. Kiowa invented the product at age six after getting frustrated with regular adhesive bandages that kids peel off within an hour.
Boo Boo Goo was a paint-on, non-flammable liquid bandage sold in bright colors and marketed as a natural, organic alternative to standard bandaids. The pitch leaned hard on the fact that a kid, not an adult, had solved the problem, which is a big part of why it became one of the more memorable young-entrepreneur segments in the show’s run.
Not every shark bit. Mark Cuban passed because he felt the product needed too much consumer education to catch on. Barbara Corcoran passed on the idea that there was not a real, urgent market need for it. Robert Herjavec and Lori Greiner both felt it was too early stage and not differentiated enough from what was already on shelves.
That rundown covers the “who said what” that most casual viewers already half-remember. The part almost nobody covers in detail is what happened with the one shark who did not pass.
Did Kevin O’Leary’s Boo Boo Goo Deal Actually Close?
Kevin O’Leary offered $100,000 for 25% equity, a bigger stake than the 17.5% the Kavovits originally asked for, and he attached one condition: the offer was contingent on the pending patent clearing. That single word, contingent, is the whole story that most recap articles leave out.
A contingent offer on Shark Tank is not a signed check. It is a conditional agreement that only becomes real once the named condition is met, and patent-contingent deals are common on the show precisely because sharks do not want to fund something a competitor can legally copy the next week. If the patent stalls, the deal can stall right alongside it.
Here is what is actually verifiable and what is not. There is no public confirmation that the Boo Boo Goo patent was ever granted. The company’s own update described entering negotiations with an unnamed bandage manufacturer at one point, not a finalized partnership with O’Leary himself. That distinction matters, because “got an offer on TV” and “closed a funded deal” are two different sentences, and only one of them is confirmed here.
Why Did Boo Boo Goo Go Out of Business in 2017?
Boo Boo Goo shut down in January 2017 after order fulfillment problems that started in 2016. It did not simply vanish from the news cycle after the Shark Tank airing. It kept operating and expanding for roughly three years before the wheels came off.
In November 2015, the brand added a whole line extension: BooBoo Bites, BooBoo Burns, BooBoo Salve, and BooBoo Block. That kind of expansion usually signals a company that thinks it has traction, not one about to fold. The trouble started the following year, when the operation could not keep up with orders it had already taken money for, a common and unglamorous way for small consumer product companies to die.
If you had assumed Boo Boo Goo just quietly disappeared right after its TV moment, this is the correction: it survived roughly three post-Shark Tank years and failed on logistics, not on lack of interest. That distinction sets up exactly why the brand had a real shot at coming back once someone fixed the fulfillment side of the business.
What Is Eco Bandage, and Is It the Same as Boo Boo Goo?
Eco Bandage is the rebranded, relaunched version of Boo Boo Goo, now run by an adult Kiowa Kavovit and repositioned as an FDA-registered, dermatologist-approved liquid bandage instead of a kids’ novelty product. It is the same core invention wearing a grown-up name.
Kiowa’s own words on the brand’s About page confirm the lineage directly, along with her current age, closing the loop that recap sites never quite finish. The rename was not just cosmetic branding. The product itself shifted from a fun-colors-for-kids angle into something with a genuinely different value proposition, adding skin-tone matching shades alongside the original bright colors so it can double as a discreet, everyday liquid bandage for adults.
It is a familiar arc if you have ever watched a former child star resurface as an adult with a rebuilt identity that has almost nothing to do with the persona people remember.
TABLE: Boo Boo Goo vs. Eco Bandage, What Actually Changed
| Era | Brand Name | Target Buyer | Positioning | Status |
|---|---|---|---|---|
| Pre-2017 | Boo Boo Goo | Kids | Fun, colored novelty bandage | Discontinued |
| Current | Eco Bandage | General consumers | FDA-registered, dermatologist-approved, skin-tone and bright shades | Actively selling |
The pre-2017 version was built to entertain a kid enough that they would stop fighting over bandage time. The current version is built to actually disappear on skin or make a statement in bright color, depending on what the buyer wants that day. A brand called Boo Boo Goo was never going to convince an adult to buy a wound-care product for themselves, no matter how good the formula was.
Can You Still Buy Boo Boo Goo Today? Where to Find Eco Bandage
Yes. You can buy the product today, but only under the Eco Bandage name, sold directly through the brand’s own site rather than the original Boo Boo Goo storefront, which no longer operates.
The current listing includes waterproof liquid bandage two-packs in skin-tone shades, along with the brighter colors that echo the original Boo Boo Goo formula. The site displays dozens of customer reviews rather than a placeholder page, which is the single detail that separates this from the stale “coming soon” status that older recap posts still report.
Is Boo Boo Goo Worth Buying, and Was It Actually a Flop?
Calling Boo Boo Goo an outright flop misses what actually happened. The original company failed on fulfillment, not on product demand, and the underlying invention survived that failure well enough to relaunch as a functioning, reviewed business years later.
Whether Eco Bandage is worth buying depends on what you need it for. If you want a liquid bandage that blends into skin for everyday scrapes, the skin-tone shades solve a problem drugstore bandaids never have. If you are looking for the exact bright, kid-friendly novelty product from the original Shark Tank pitch, that specific version does not exist anymore. The company aged up along with its founder, and the current product reflects an adult’s read on what the market actually wants.
The lingering question about the patent stays unresolved. No public record confirms it was ever granted, which means the contingency O’Leary attached to his offer may never have been fully satisfied in the way viewers assumed when the episode aired.
Frequently Asked Questions
What season of Shark Tank was Boo Boo Goo on?
Boo Boo Goo appeared on Season 5 of Shark Tank, on the episode built around young entrepreneurs. Kiowa Kavovit pitched the product alongside her father, Andrew, asking for $100,000 in exchange for 17.5% equity in the company.
How old was Kiowa Kavovit when she invented Boo Boo Goo?
Kiowa Kavovit invented Boo Boo Goo at six years old, after getting frustrated that regular adhesive bandages kept peeling off. She pitched the finished product on Shark Tank as a child entrepreneur, which became a central part of the episode’s appeal.
Did Kevin O’Leary’s Boo Boo Goo deal actually close?
There is no public confirmation that it did. O’Leary offered $100,000 for 25% equity, contingent on the pending patent clearing, and no public record confirms the patent was ever granted or that a fully funded deal followed the taping.
Is Boo Boo Goo still in business?
Not under that name. Boo Boo Goo shut down in January 2017 after fulfillment problems that began the year before. The product survived under a new name, Eco Bandage, which is currently active and selling.
Is Eco Bandage the same product as Boo Boo Goo?
Yes, with updates. Eco Bandage is the rebranded relaunch of Boo Boo Goo, run by an adult Kiowa Kavovit and repositioned as an FDA-registered, dermatologist-approved liquid bandage sold in both skin-tone and bright color shades, rather than only marketed to kids.
Where can you buy Eco Bandage now?
Eco Bandage sells directly through its own website, not through any surviving Boo Boo Goo storefront. The listing includes waterproof liquid bandage two-packs in multiple shades, backed by dozens of customer reviews rather than a placeholder page.
If you have been holding onto the memory of that episode wondering whatever happened to the kid with the paint-on bandages, the answer is that she grew up, renamed the company, and is still selling the thing she invented. If you want to see the actual product now, search Eco Bandage directly rather than the old Boo Boo Goo name, since that storefront no longer exists.
